How to create a promotion?

Modified on Wed, 23 Sep at 4:54 PM

In this guide, we detail the steps for creating promotions to apply discounts on reservations:




 

Depending on the promotion's characteristics and the type of discount you wish to apply, parameters will be configured when creating a new promotion.


How to create a promotion? (basic configuration)


To create a simple promotion, go to Inventory > Promotions / Featured > Create new and configure the following parameters according to the promotion type: 

  • Active: if enabled, it means the promotion is active. 
  • Visible: allows deciding whether to display the promotion on the right side of the front-end booking engine. 
  • Identifier: corresponds to the code it will have in our database. 
  • Name: is displayed on the front-end booking engine, so it must be translated into all languages. 
  • Description: clicking on a promotion on the front-end booking engine expands it and displays this text.  
  • Discount type: 
    • Percentage discount: will deduct the defined percentage from the daily price of the reservation. 
    • Fixed discount: the defined fixed amount per reservation day will be deducted. 
    • Amount: Enter the corresponding figure for the applicable discount.
  • View promotion accumulation: if the promotion is not stackable with another, they must remain in the same group so they deactivate each other and the most beneficial one for the customer is applied. 
  • Period: 
    • Stay dates (travel window): 
      • No defined date: the discount is always applied. 
      • Defined dates: is applied only when reservations are made with stay dates within said period. 
    • Booking date/time (booking window):
      • No defined date: is always applied. 
      • Defined dates: is applied when the booking process occurs within these specific dates. 
      • It is possible to create multiple rules within the same promotion.

Advanced options for creating promotions based on their characteristics:


- Promotion protected by promotional code


Promotions can be protected by a promotional code and only applied when the user enters the correct code in the "Code/Coupon" field; for more details on its configuration, you can consult the following link. 


- 3x2 promotion type (discount "x" nights out of "n" nights)


It is possible to create a promotion that allows discounting the amount of one (or more) nights from the total stay; these would be 3x2, 4x3, etc. promotions. For more details on its configuration, consult the following link. 


- How to stack promotions? 


Promotions can be stacked with each other depending on the group they have been assigned to, so that if they are configured: 

  • In the same group: these are non-stackable promotions; they deactivate each other, and priority is given to the one that is most beneficial to the user. 
  • In different groups: promotions can be stacked in the same reservation to offer the user a better price. You will find more details on how to configure these in this link.


- How to apply the promotion in different periods?


Promotions can apply to a wide period of time and then restrict their application to specific days. You will find more details about this configuration option in the following link.


- How to apply restrictions to the promotion?


Promotions may have application restrictions based on the availability search performed by the client.

If the promotion should always apply regardless of the parameters indicated below, this section does not need to be configured.

Configure only when special restrictions are to be applied, such as:.

  • Minimum stay (nights): useful for "Long stay" type promotions. Check the box and enter the minimum number of nights the client must book to benefit from the discount.
  • Maximum stay (nights): useful for promotions applying to short stays or when creating multiple long-stay promotions with different minimum/maximum stays. Check the box and enter the maximum number of nights the client must book to benefit from the discount.
  • Minimum advance booking (days): useful for "Early bird" type promotions. Check the box and enter the minimum number of days before check-in that the client must book to benefit from the discount.
  • Maximum advance booking (days): useful for "Last minute" promotions. Check the box and enter the maximum number of days before check-in that the client must book to benefit from the discount.


- Promotion by country or countries


Promotions can be applied based on the country from which the query is made. In the following guide, you will find more details on its configuration: link 

- Promotion by device

It is possible to create a promotion based on the type of device the client is using when searching. By following the instructions in the following guide, this type of promotion can be configured: link

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