Variables that are sent to Google Analytics

The variables that are sent to Google Analytics through electronic commerce in the measurement protocol are detailed below:

Transaction structure:

• Full URL (dl)

• Host (dh)

• Route (dp)

• IP (uip)

• Referrer (dr)

• hittype(t) = "transaction"

• Client ID (cid)

• Transaction ID (ti)

• Transaction affiliation (ta)

• Income (tr)

• Currency (cu)

Structure of the item within the transaction:

• Full url (dl)

• Host (dh)

• Route (dp)

• IP (uip)

• Referrer (dr)

• hit type(t) = "item"

• Client ID (cid)

• Transaction ID (ti)

• Transaction affiliation (ta)

• Name (in)

• Price (ip)

• Quantity (i.q.)

• ID(ic)

• Category(iv)

• Currency (cu)