Integration with Google Analytics

Below we summarize the steps to take for integration with Google Analytics 4:

As we informed you on March 28, on July 1, 2023, Google will discontinue the current version of Google Analytics (Universal Analytics - UA), which means it will stop collecting data. 

It is a radical paradigm shift in how visits and reservations are tracked, which requires you to configure a new Google Analytics (GA4) account. We advise that if there is no one in your organization who thoroughly knows Google Analytics, you should hire a specialized agency to advise you, as Google has increased the sophistication and complexity of the tool.

Instructions for configuring GA4

In this document you will find the basic instructions for configuring a new GA4 account, the three container variables to import: JSON without consent mode, JSON with Basic Consent Mode and JSON with Advanced Consent Mode (for the correct execution of the tags, user consent preferences must have been collected. To do this, it is highly recommended to use a cookie banner management tool and configure tag execution accordingly) to generate the GTM (Google Tag manager) and for your information, the list of variables that the new version of the engine will send to the dataLayer for your GTM to collect.

Who will perform this configuration?

It is not Witbooking's responsibility to perform this configuration of your GA4 account, nor to provide support for this tool, which is completely external to the engine. Witbooking has never performed this configuration for new engine setups; the establishment simply indicated in the engine the Google Analytics account to which it would allow access to the data (UA-XXXXX), but the configuration was always the establishment's responsibility.

This migration must be carried out by the establishment or, failing that, by the marketing agency with whom you regularly collaborate. Witbooking can put establishments that request it in touch with marketing agencies that know the Witbooking engine, so that they can perform the GA4 configuration. 

This contract will be totally independent and external to Witbooking

The website data

Important to remind you that this GTM, which will be configured, will only collect data in GA4 from your engine. Your website's navigation data and whether you have Facebook or Google pixels will need to be reconfigured separately in this new GA4 account by your analytics agency.