Variables sent to Google Analytics

Modified on Wed, 20 May at 4:22 PM

Below are the variables sent to Google Analytics via e-commerce in measurement protocol:

Transaction structure:

- Full URL (dl)
- Host (dh)
- Path (dp)
- IP (uip)
- Referrer (dr)
- Hit type (t) = "transaction"
- Client ID (cid)
- Transaction ID (ti)
- Transaction affiliation (ta)
- Revenue (tr)
- Currency (cu)

Item structure within the transaction:

- Full URL (dl)
- Host (dh)
- Path (dp)
- IP (uip)
- Referrer (dr)
- Hit type (t) = "item"
- Client ID (cid)
- Transaction ID (ti)
- Transaction affiliation (ta)
- Item name (in)
- Price (ip)
- Quantity (iq)
- Item ID (ic)
- Item category (iv)
- Currency (cu)