Automatic registration in the loyalty program.

Modified on Wed, 23 Sep at 4:42 PM

?What is automatic ristration? 

Automatic registration is a feature that simplifies customer registration in the loyalty program when making a reservation in the booking engine.  

This new feature, allows users to automatically register for the loyalty program during the booking process. This eliminates additional steps such as requiring a separate registration process and an email confirmation, thus exponentially improving the user experience. 

What are the advantages? 

  • Reduced friction: Guests register for the loyalty program automatically when booking, without needing a separate process. 
  • Increased conversion: Improves both booking conversion and loyalty program registration. 
  • Personalization for Callcenters: Simplifies registration for operators, eliminating the need to guide customers through multiple steps. 
  • Greater flexibility: Offers different operating modes to suit customer needs. 


Typologies or States 

Automatic registration offers three main modes depending on the desired configuration: 

  • - Disabled State: The booking engine works in the traditional way, without applying the automatic registration functionality.

  • - OPT_OUT: In this mode, upon entering the booking engine, the loyalty discount is automatically applied, and the customer directly sees the member discounted rate. However, the customer must explicitly accept the terms and conditions to join the loyalty program during the booking process. 

  • - OPT_IN: The customer must explicitly agree to join the loyalty program during the checkout. The discounted rate is not shown unless the user consents to join the club. 



* Banner appearing in OPT_OUT mode, after selecting accommodation:

Banner appearing in OPT_OUT typology, after selecting the room and rate



* * Banner appearing in Checkout both in OPT_OUT and OPT_IN mode:


 

 * Banner appears when you try to join the loyalty club using automatic registration, with an email already registered in the club: 



How do we configureautomatic registration?  

  • On-demand activation: Contact our support department to activate the mode that best suits you. support@witbooking.com

  • Activation via URL: You can also activate automatic registration using the URL parameter “book_and_join_type”, useful for Call centers or special configurations. This method is ideal for clients who offer non-economic benefits at the time of registration and discounts from the second reservation onwards. It allows for more efficient configuration for Call Center agents. 

 

Other parameters 


  • Mode OPT_OUT:&book_and_join_type=OPT_OUT 

  • Mode OPT_IN:&book_and_join_type=OPT_IN 

 

 

Additional details 

  • Acceptance process: In opt-out mode, although the customer sees the loyalty rate, they must explicitly accept the terms to join the program during the checkout.
  •  
  • Temporary users: A temporary user is created in the database until the reservation is successfully completed. If the reservation is not completed, the temporary user is automatically deleted every hour to prevent the accumulation of invalid data.

  • Temporary password for new users: Users are created with a temporary password. When attempting to log in, they will receive an email to update their password. 

  • Verification flow: If a customer tries to register with an email already associated with the program, they will be prompted to log in instead of creating a new account. 

  • Welcome email: Following a successful booking, the customer receives a welcome email for the loyalty program. This email can be customized to include additional details or instructions. 

 



 

 

 

  

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